I’ve been talking about the importance of content creation that’s hyper local. Around a month and a half ago, I spoke at Northwestern’s special event about Big Data and the Qatar Media Industry panel before that.
It was a topic that pulled in quite a great crowd. It was surprising to me though how there’s so little data out there. More interestingly though, that there were so few people contributing to the creation of content that actually rakes in results. I thought I’d share a few stats from a slide I presented.
68% – % of users who watch YouTube on mobile (compared to 18% last year)
10m – The number of impressions needed to comfortably monetize (if you don’t have a niche target audience)
6th – ILQ is the 6th most watched channel and 2nd most viewed brand on YouTube
1.6m – The number of views on ILQ’s channel
50,000 views = $30 Yep, Google gives you around 30 USD per 50k views. Not much of a business case if we’re to encourage more local content creation. For a country like Qatar, you’re not going to be making very much since if you’re targeting the local market, you’re not going to make more than perhaps 150,00 views per video. 300 Riyals is probably enough to cover a meal or two for the team.
YouTube should be helping, but they’re not. Actually YouTube sent over a representative to Qatar during an event at QNCC where they spoke about how they would love to see more people create videos in the Middle East, and of course, in Qatar. However it’s all talk in my opinion. They haven’t really done much to incentivise anyone.
1- When people create content, more often than not, they hope to cash out. People want to make money or get famous so that they can eventually make money. It’s not a bad thing, people need to make a living and making money means that people can invest in creating higher quality content
2- As mentioned the revenue generated per impression on YouTube (there’s different ad revenue models by the way) is something like Read the rest of this entry »
I’m excited to share this new YouTube show that we’ve been working on called QTips (we’re actually launching three new shows and this is the first). It dawned on me and Hamad one day (during a recording we were doing on ILQ Radio) that there’s a lot of people that simply don’t know what’s considered ‘right’ or polite in our culture. When I travel to a foreign country, I actively ensure that I am as respectful as possible of that country’s rules and way of life.
I remember that during a trip to Japan I had visited this World Heritage marked temple. I entered by standing on the doorways step and suddenly heard screams, “No No! That’s rude!”, so I quickly jumped in (I didn’t want to extend the length of my disrespect) and heard “Noooo! You shouldn’t enter with your left foot!”, so I jumped out thinking that I could give this another go and heard gasps and one woman told me that “it’s rude and bad luck to exit from the entrance”. There was no winning here. I might as well have slapped a monk in the face while I was at it.
Anyway! I thought it would be great to answer questions that the expat community asked and the response was amazing! A few questions were:
What do you wear under your thobe?
Is it alright for men and women to shake hands?
Can you explain arabic coffee etiquette?
What’s the story behind nose kissing?
Why do you wear different color thobes?
Some men carry beads in their hands, why do they do that?
Why do men dress in white and women dress in black?
Of course the questions go on and on and it further supported the fact that although we think that some things go without saying, people simply don’t know.
So here’s the first episode of #QTips, we’re starting off with something nice and light.
What do you think? Like it? Have your own question? Please do share and comment, because that’s what keeps me going
Some people have been following my Vlogs for a while now. I’ve had quite a few going on, from talking about waste dump in the Pearl, to episodes in Japan. I’ve now put together the first two episodes of a three parter called Mr. Q visits Korea. It’s interesting for most people not only because you get to see what’s happening from a Qatari’s point of view, but a lot of people might be interested in Korea in general too. By the way, I recommend visiting the country, I had a fantastic time and can’t wait to visit again!
Is there another country you want me to visit? If so, drop me a comment in the comments section below. Also, please don’t forget to subscribe, thumbs up and share the videos, it helps keep me going and shows me that you appreciate what I’m putting together.
Episode 1 (Gangnam Style and the Loneliest pigeon in the world.
So I was sitting around with Hamad Al Amari and Ramy Khalaf, discussing all the types of videos we wanted to do and it dawned on us. We should put together a video thanking H.H. Sheikh Hamad for everything he has helped Qatar achieved. He’s paved the way and it’s on us to keep going.
So we put out a tweet and asked anybody who wanted to be in it to get the ball rolling. We got some great people who were eager to be a part of it. (I apologize to those who we weren’t able to film, it’s tricky trying to meet up with people around Qatar and not delay the video too much).
Then we thought, wait a minute, we’re sure that A LOT of people would love to probably say thanks their own way, so we put together an online social activity (let’s see how it goes!), we’re asking people to post a VIDEO RESPONSE to this video saying thanks for whatever reason they feel thankful for. Interested? I really do hope so. It’ll only take a bit of time out of your day.
All you need to do, is grab a camera, film your response, click on the comments section on YouTube and then click the link that says Post Video Response and then share your video with us. We’ll then take all of the responses and edit it into one video Sound fun? Let’s do this!
Since launching it, it’s reached almost 650,000 views, but the really cool thing is that we’re getting some awesome community submissions! I really do want to see more vloggers, animators, comedy, anything really, on YouTube. Here are a few of the latest submissions:
This is pretty cool. Popular German Rap Star Massiv decided to film his latest music video in Qatar. It’s only been a few days but his video has passed 110,000 views as of 21st of September. It was also filmed by Alex Klim, a local filmographer who’s making a name for himself in the country. (Visit him at www.alexklim.com)
Recently Kanye West was in town shooting two videos in the desert and Qatar Foundation and the movie Black Gold staring Antonio Banderas was also shot here.
I wonder how many other music videos will be directed here.
Now who can translate this song for us? (: Hopefully it’s not the usual topic of guns, drugs and hoes.
It’s an extra dusty day toda and it’s also super windy. I thought I’d just write a quick blog so that people know what they should be doing in this kind of situation. I’ve just come back home (had to go to the hospital for a bad stomach) and it’s clear that most are being careful but there are still idiots that don’t seem to care about lives.
– Stay inside if you can. This dust is ultra fine and can get into your lungs.
– If you have Asthma, wear a mask!
– If you absolutely must go out, drive slow, switch on your foglights, and avoid the fast lane. Make sure you take extra care in signaling
– Don’t open any windows, they’ll blow off!
– If you’re walking outside, be extra vigilant, if you are near a building, be careful as things can fall off.
Article 19 of the Universal Declaration of Human Rights which the Qatari Government is a signatory of states:
Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any medias and regardless of any frontiers.
The Emiri Decision Number 86 of the year 2007 on the establishment of the Doha Free Information Centre marked yet another step towards establishing a State of rights and freedom of speech. The decision stipulated that the Centre be a non-profit organization, headquartered in Doha City, and have the authority to establish other affiliated centres inside and outside Qatar. It is worth mentioning that His Highness the Emir issued a decision in 1998 annulling the ministry of information, giving birth to a new era of freedom of speech where censorship was removed from local media.