I’ve been talking about the importance of content creation that’s hyper local. Around a month and a half ago, I spoke at Northwestern’s special event about Big Data and the Qatar Media Industry panel before that.
It was a topic that pulled in quite a great crowd. It was surprising to me though how there’s so little data out there. More interestingly though, that there were so few people contributing to the creation of content that actually rakes in results. I thought I’d share a few stats from a slide I presented.
68% – % of users who watch YouTube on mobile (compared to 18% last year)
10m – The number of impressions needed to comfortably monetize (if you don’t have a niche target audience)
6th – ILQ is the 6th most watched channel and 2nd most viewed brand on YouTube
1.6m – The number of views on ILQ’s channel
50,000 views = $30 Yep, Google gives you around 30 USD per 50k views. Not much of a business case if we’re to encourage more local content creation. For a country like Qatar, you’re not going to be making very much since if you’re targeting the local market, you’re not going to make more than perhaps 150,00 views per video. 300 Riyals is probably enough to cover a meal or two for the team.
YouTube should be helping, but they’re not. Actually YouTube sent over a representative to Qatar during an event at QNCC where they spoke about how they would love to see more people create videos in the Middle East, and of course, in Qatar. However it’s all talk in my opinion. They haven’t really done much to incentivise anyone.
1- When people create content, more often than not, they hope to cash out. People want to make money or get famous so that they can eventually make money. It’s not a bad thing, people need to make a living and making money means that people can invest in creating higher quality content
2- As mentioned the revenue generated per impression on YouTube (there’s different ad revenue models by the way) is something like Read the rest of this entry »